GRAB THE SPOTLIGHT!
Discover the Secrets and Amazing Power of Free Publicity to Make Money and Command Attention...NOW!
From: Mason Duchatschek, 10:42 am
Dear Friend,
If you want the profits and cost savings of being featured in the media spotlight, then learning the PR secrets of getting free publicity should be a top priority. You’ve come to the right place.
Here’s why:
There’s an amazing new program called, “From Shadows to Spotlights: How to Get the Media Talking and People Listening to What You Have to Offer!”
It covers nearly everything you need to know about how to capture the attention of the media and direct it towards you, your products and your services, without spending a fortune!
Once you learn the strategies revealed in this program, tight budgets don't have to restrain you from the market and you can increase your sales. Doesn’t that sound better than wasting your money on expensive advertising that isn’t even guaranteed to help you get a single new customer?
Do you know what’s better than seeing yourself featured in major newspapers, national TV shows, and popular magazines?
Answer: Letting your current and potential clients see you! They buy more of your stuff because of it!
Are you tired of being IGNORED?
Unless your name is Coca-Cola or Budweiser and you’ve got the dough to shove your product in someone’s face every time they turn around, then you’re probably getting ignored by comparison.
It’s tough to make a difference...or a living...that way...maybe impossible.
If you’re tired of that sinking feeling in your stomach because you don’t know what else you can do to turn things around without risking a bunch of money you can’t afford to blow or you want to promote something you feel passionate about and need to get the most for your dollar without putting an unnecessary strain on your resources, then I’ve got good news.
You work too hard and have too much invested to get ignored! This program was designed to make sure you don't.
Think you need a degree in journalism or a high-priced PR firm to get free publicity and more sales?
That’s what high-priced PR firms or people trying to sell you advertising want you to believe. The truth hurts...them...badly. That’s why they’ve kept the strategies, tips, and techniques for getting free publicity away from you.
Perhaps you would be thrilled just to get a little free media coverage in published articles within your own community or industry niche. That’s fine too. You still don’t need a big advertising budget or a public relations consultant to do what you can often do yourself for little or NO expense...once you know the secrets.
Want to discover the SECRETS?
I’m about to stick my neck out and infuriate a whole industry of public relations professionals by giving away the secrets behind the work they want to charge $100 to $250 per HOUR to do for you.
Advertisers aren’t going to be thrilled with me either considering that a dinky, ONE-TIME display ad in a small-town newspaper can easily top $300. Advertising in big-time newspapers, magazines, and television stations can cost you an arm and a leg...but you already know that, don’t you?
Here’s how I figured it out...
Back in the early 1990’s, I started a business in an extra room in my house and blew through my savings learning what I didn’t know about running a business. I had to find a way to market and promote my business without spending a bunch of money.
I discovered a way, but it was a painful, expensive, and frustrating way to learn the truth. I wish I had been given the kind of opportunity to learn what I did in a step-by-step public relations communication program like the one I built to share with you.
It all started when I figured out how to invest only two hours of my time and less than $150 (in long-distance bills...before “unlimited long distance” was an option) to promote my business to over a MILLION people and EARN OVER $36,000 worth of free media exposure and attention.
Want to know how I did it? I sent out a news release (via fax...hence the long-distance charges) to media outlets across the country and waited, but not for long.
Entrepreneur magazine picked it up. Circulation was about 540,000. If I purchased advertising space for the amount of coverage that I got for free, it would have cost me $23,000. Business Life magazine out in North Carolina picked it up and its circulation was 15,000. The amount of coverage I got would have been $700 in advertising fees. The St. Louis Post-Dispatch picked it up for a Sunday edition; and it went out to 510,000 more people. If I had purchased that in advertising space, it would have been about $6000. The Tribune Business Weekly, in South Bend, Indiana, picked it up and it was the entire front page of their publication as a feature article. I got a full page of coverage, which would have cost me $6824 in advertising. In summary, I reached over a million people and saved myself about $36,000.
That was just the beginning...
Here’s how YOU can do it too!
The steps I’ve taken and the secrets I’ve uncovered since then have helped me earn continued and expanded free media coverage in places like Fox News, CNBC, Newsweek, Selling Power, Entrepreneur, and most major newspapers across the country including the New York Times, Atlanta-Journal Constitution, Miami Herald, and the Dallas Morning News just to name a few.
Like you, I’m no rock star, pro athlete, or famous movie actor, so free media attention and publicity don’t just descend upon me and the projects I’m involved in. The good news for you is that I documented the steps I took and the lessons I learned and put them all together in a simple program and training course that can help you save years of hard work and tens of thousands of dollars.
Learn how to:
1. Market without spending money (Media attention = FREE)
2. Use media credibility as an advantage over your competitors
3. Use free publicity to make YOUR cause relevant, interesting, and the topic of conversation
4. Prepare for media interviews and get ADDITIONAL free coverage
5. Get your articles published and generate links to your website that can increase your site traffic and ranking in search engines
This self-study training course includes TWO Audio CDs and a workbook, featuring:
There's MORE! You'll also get to:
Check out what people have to say about my program!
"Appearing on the cover of Selling magazine and in other media across the country has certainly opened doors for me that were closed to everyone else and gave my company an advantage. The street-smart strategies in Mason’s public relations training program have created opportunities that I wouldn’t have gotten any other way."
- Allen Minster
President
Frontline Advisors, LLC
"Millions of people know how to save money on cruises that wouldn’t have known about my company CruiseCompete.com if they hadn't discovered us in USA TODAY and other articles featured in respected publications. Mason’s strategies worked exactly like he said they would in his self-study PR course and cost us practically nothing to implement."
- Bob Levinstein
CEO
CruiseCompete.com
"At my church and nonprofit agency that helps people in need, we can’t justify spending money on advertising that could be used to help people. We get the support of financial donors and volunteers willing to donate their time because our local media has embraced us and highlighted our achievements throughout our community. Mason’s public relations expertise and guidance have been an answer to our prayers."
- Matt Clayton
Pastor
Wellspring Church
Wouldn’t your life be better if people would just LISTEN?
Can I be bold enough to suggest that you just need to give them a little something worth listening to...or better yet...give them something to talk about and share with others.
Let me give you a hint. That little “something” ISN’T advertising.
I hate most advertising. Don’t you?
I specifically went out and bought a TIVO so I could watch TV and skip through the commercials. I would be hard pressed to name more than one or two memorable advertisements from the hundreds that surround the articles I’m interested in reading. In fact, each time one of those pop-up ads bursts onto my computer screen, I become repelled by the message rather than attracted to it.
You know what I do remember? I remember stories I’ve heard on the news. I remember articles I’ve read in magazines and newspapers as well as those published on the Internet.
Bottom line: Some companies are actually spending a fortune in advertising that actually makes make me mad and intentionally ignore them.
By comparison: Other media-savvy companies are actually NOT spending a bunch of money to make me aware of and interested in them and what they do.
Why are some companies paying for advertising that gets ignored (or repels potential customers) while others are getting media coverage that people pay attention to FOR FREE? That's easy...they do not know the public relations tips and techniques contained in my self-study training course!
Admittedly, this whole process would be a lot easier if you were reading an article about this program instead. However, since my program tells you how NOT to spend advertising dollars in the very same publications I would need to publish my story, I’m limited in ways that you aren’t.
Think my tax deductible investment of only $99 (shipping is free) is too high?
Frankly, I'm tempted to charge more, especially since I'm willing to take all the financial risk. (See the 100% money-back guarantee below).
As compared to what?
PR Professionals - (if they’re any good) are going to cost you $100 to $250 per hour. (Most will only agree to do your work for you. Good luck getting them to put themselves out of work by teaching you how to get free publicity by doing it yourself!)
Advertising - Go ahead...spend even bigger bucks (again and again and again), and hopefully your message can compete with those of your competitors.
Doing nothing - This is the most expensive option of all if your business is capable of producing a profit and/or your cause is worthy. The OPPORTUNITY COST of all the lost revenue, momentum, and goodwill toward you and your cause because you stayed in the shadows and never made it to the spotlight could be devastating.
If this program was any more inexpensive, then everybody could afford it and you would lose a TREMENDOUS advantage!
Get this...
This was a pain in the neck for me to put together and it took a bunch of time.
I put together samples of actual news releases (that earned free media coverage and publicity) as well as step-by-step instructions in a workbook. I recorded and duplicated CDs. I had to review years of notes and recall painful memories of dumb mistakes I made (that I had otherwise tried to blot out of my memory). I had to pay proofreaders, build a website, set up online payment systems, print up workbooks, and warehouse this stuff.
I endured all the hassles and headaches for several reasons:
First...Over the years, I’ve grown tired of well-meaning friends and relatives wearing me out with the same questions about how I used PR strategies to get on the front pages of the Milwaukee Journal Sentinel, the St. Louis Post Dispatch and so many TV and radio shows across the country. I’m sick of having to repeat the same answers about stuff as simple as how to write, target, or distribute a news release. Now I can get them all off my back by telling them to buy the training program.
Second...If you buy this program for $99 (instead of the normal price of $149) and do what it teaches you to do, YOUR friends and relatives will wear YOU out, too, with all the questions about how you got all YOUR free media attention and publicity. To protect your own sanity...I would hope that you would send them back to my website so they can get their own.
Finally...People have gone out of their way to teach me things that have made my life and businesses better. I feel an obligation to share what I know in an effort to help others. Sounds sappy...I know...but it's true.
If you don't think the ideas, strategies, and instruction I provide are worth what I'm charging, then let me know and I'll gladly refund your purchase price WITHOUT QUESTIONS or HASSLES for a full year after the purchase date. You can even KEEP the program.
Requests for refunds (if it ever happens) can be sent to the following address:
Mason Duchatschek
P.O. Box 159
Fenton, MO 63026
mason@shadowtospotlight.com
While supplies last, I'll enclose an autographed copy of my book "Sales Utopia: How to Get the Right People, Doing the Right Things Enough Times" as a special gift.
If you'd like to know more about it, it's available for sale at Amazon.com and here's a link if you want to check it out.
Need a speaker?
If you wish to have me, Mason Duchatschek as a speaker at your next conference or corporate event, call 314-414-8845.
Speaking fees:
$7,500 plus travel and lodging expenses.
* Free or reduced fees may be made available on a case-by-case basis for nonprofit groups and organizations promoting worthwhile causes.
Dear Friend,
If you want the profits and cost savings of being featured in the media spotlight, then learning the PR secrets of getting free publicity should be a top priority. You’ve come to the right place.
Here’s why:
There’s an amazing new program called, “From Shadows to Spotlights: How to Get the Media Talking and People Listening to What You Have to Offer!”
It covers nearly everything you need to know about how to capture the attention of the media and direct it towards you, your products and your services, without spending a fortune!
Once you learn the strategies revealed in this program, tight budgets don't have to restrain you from the market and you can increase your sales. Doesn’t that sound better than wasting your money on expensive advertising that isn’t even guaranteed to help you get a single new customer?
I've got a question for you.
Do you know what’s better than seeing yourself featured in major newspapers, national TV shows, and popular magazines?
Answer: Letting your current and potential clients see you! They buy more of your stuff because of it!
Let me ask you another question.
Are you tired of being IGNORED?
Unless your name is Coca-Cola or Budweiser and you’ve got the dough to shove your product in someone’s face every time they turn around, then you’re probably getting ignored by comparison.
It’s tough to make a difference...or a living...that way...maybe impossible.
If you’re tired of that sinking feeling in your stomach because you don’t know what else you can do to turn things around without risking a bunch of money you can’t afford to blow or you want to promote something you feel passionate about and need to get the most for your dollar without putting an unnecessary strain on your resources, then I’ve got good news.
You work too hard and have too much invested to get ignored! This program was designed to make sure you don't.
Think you need a degree in journalism or a high-priced PR firm to get free publicity and more sales?
That’s what high-priced PR firms or people trying to sell you advertising want you to believe. The truth hurts...them...badly. That’s why they’ve kept the strategies, tips, and techniques for getting free publicity away from you.
Perhaps you would be thrilled just to get a little free media coverage in published articles within your own community or industry niche. That’s fine too. You still don’t need a big advertising budget or a public relations consultant to do what you can often do yourself for little or NO expense...once you know the secrets.
Want to discover the SECRETS?
I’m about to stick my neck out and infuriate a whole industry of public relations professionals by giving away the secrets behind the work they want to charge $100 to $250 per HOUR to do for you.
Advertisers aren’t going to be thrilled with me either considering that a dinky, ONE-TIME display ad in a small-town newspaper can easily top $300. Advertising in big-time newspapers, magazines, and television stations can cost you an arm and a leg...but you already know that, don’t you?
Here’s how I figured it out...
Back in the early 1990’s, I started a business in an extra room in my house and blew through my savings learning what I didn’t know about running a business. I had to find a way to market and promote my business without spending a bunch of money.
I discovered a way, but it was a painful, expensive, and frustrating way to learn the truth. I wish I had been given the kind of opportunity to learn what I did in a step-by-step public relations communication program like the one I built to share with you.
It all started when I figured out how to invest only two hours of my time and less than $150 (in long-distance bills...before “unlimited long distance” was an option) to promote my business to over a MILLION people and EARN OVER $36,000 worth of free media exposure and attention.
Want to know how I did it? I sent out a news release (via fax...hence the long-distance charges) to media outlets across the country and waited, but not for long.
Entrepreneur magazine picked it up. Circulation was about 540,000. If I purchased advertising space for the amount of coverage that I got for free, it would have cost me $23,000. Business Life magazine out in North Carolina picked it up and its circulation was 15,000. The amount of coverage I got would have been $700 in advertising fees. The St. Louis Post-Dispatch picked it up for a Sunday edition; and it went out to 510,000 more people. If I had purchased that in advertising space, it would have been about $6000. The Tribune Business Weekly, in South Bend, Indiana, picked it up and it was the entire front page of their publication as a feature article. I got a full page of coverage, which would have cost me $6824 in advertising. In summary, I reached over a million people and saved myself about $36,000.
News Release - Return on Investment Analysis
| Publication | Circulation | Approx. Cost for Space |
| (if purchased as advertising) |
||
| Entrepreneur | 540,000 | $23,000 |
| Business Life magazine |
15,000 | $700 |
| St. Louis Post-Dispatch |
510,000 | $6057 |
| Tribune Business Weekly |
103,000 | $6824 |
| Reach 1,168, 000 |
Savings $36,581 |
That was just the beginning...
Here’s how YOU can do it too!
The steps I’ve taken and the secrets I’ve uncovered since then have helped me earn continued and expanded free media coverage in places like Fox News, CNBC, Newsweek, Selling Power, Entrepreneur, and most major newspapers across the country including the New York Times, Atlanta-Journal Constitution, Miami Herald, and the Dallas Morning News just to name a few.
Like you, I’m no rock star, pro athlete, or famous movie actor, so free media attention and publicity don’t just descend upon me and the projects I’m involved in. The good news for you is that I documented the steps I took and the lessons I learned and put them all together in a simple program and training course that can help you save years of hard work and tens of thousands of dollars.
(And yes...in case you're curious, I was featured in all the publications shown above.)
SPECIAL OFFER:
Only $99 with FREE shipping!
(It's regularly $149! Verify it yourself at Amazon.com)
(Yes. It's tax deductible too!)
A self-study training course for less than it costs to spend just ONE hour with a good publicist!
Only $99 with FREE shipping!
(It's regularly $149! Verify it yourself at Amazon.com)
(Yes. It's tax deductible too!)
A self-study training course for less than it costs to spend just ONE hour with a good publicist!
From Shadows to Spotlights: How to Get the Media Talking and People Listening to What You Have to Offer!
Learn how to:
1. Market without spending money (Media attention = FREE)
2. Use media credibility as an advantage over your competitors
3. Use free publicity to make YOUR cause relevant, interesting, and the topic of conversation
4. Prepare for media interviews and get ADDITIONAL free coverage
5. Get your articles published and generate links to your website that can increase your site traffic and ranking in search engines
This self-study training course includes TWO Audio CDs and a workbook, featuring:
Step-by-step instructions
Sample news releases
Valuable links and resources to help you achieve success!
Sample news releases
Valuable links and resources to help you achieve success!
Your investment is handled SECURELY using PayPal. You do not need a PayPal account and most major credit cards are accepted.
There's MORE! You'll also get to:
* Uncover “to die for” resources that can get your articles published on Internet news sites for free.
* Find out how to leverage technology and save hundreds of hours and thousands of dollars it might otherwise cost to get your news releases into the right hands.
* Discover the simple techniques needed to bypass disinterested media contacts and reach potential customers with your message directly.
* Learn how to get potential customers to call you when they’re ready to buy on the Internet.
* Explore the ingeniously simple techniques used by pros to reap the rewards of media stories for YEARS after their initial run.
* Evaluate the very best ways to convert media coverage into FREE and TARGETED traffic for your Internet site.
* Learn to confidently and competently handle media interviews and avoid embarrassing mistakes.
* Familiarize yourself with common “must do” and “must not do” behaviors (so your publicity efforts don't backfire or blow up in your face).
* Find out how to leverage technology and save hundreds of hours and thousands of dollars it might otherwise cost to get your news releases into the right hands.
* Discover the simple techniques needed to bypass disinterested media contacts and reach potential customers with your message directly.
* Learn how to get potential customers to call you when they’re ready to buy on the Internet.
* Explore the ingeniously simple techniques used by pros to reap the rewards of media stories for YEARS after their initial run.
* Evaluate the very best ways to convert media coverage into FREE and TARGETED traffic for your Internet site.
* Learn to confidently and competently handle media interviews and avoid embarrassing mistakes.
* Familiarize yourself with common “must do” and “must not do” behaviors (so your publicity efforts don't backfire or blow up in your face).
Check out what people have to say about my program!
"Appearing on the cover of Selling magazine and in other media across the country has certainly opened doors for me that were closed to everyone else and gave my company an advantage. The street-smart strategies in Mason’s public relations training program have created opportunities that I wouldn’t have gotten any other way."
- Allen Minster
President
Frontline Advisors, LLC
"Millions of people know how to save money on cruises that wouldn’t have known about my company CruiseCompete.com if they hadn't discovered us in USA TODAY and other articles featured in respected publications. Mason’s strategies worked exactly like he said they would in his self-study PR course and cost us practically nothing to implement."
- Bob Levinstein
CEO
CruiseCompete.com
"At my church and nonprofit agency that helps people in need, we can’t justify spending money on advertising that could be used to help people. We get the support of financial donors and volunteers willing to donate their time because our local media has embraced us and highlighted our achievements throughout our community. Mason’s public relations expertise and guidance have been an answer to our prayers."
- Matt Clayton
Pastor
Wellspring Church
Your investment is handled SECURELY using PayPal. You do not need a PayPal account and most major credit cards are accepted.
Wouldn’t your life be better if people would just LISTEN?
Can I be bold enough to suggest that you just need to give them a little something worth listening to...or better yet...give them something to talk about and share with others.
Let me give you a hint. That little “something” ISN’T advertising.
I hate most advertising. Don’t you?
I specifically went out and bought a TIVO so I could watch TV and skip through the commercials. I would be hard pressed to name more than one or two memorable advertisements from the hundreds that surround the articles I’m interested in reading. In fact, each time one of those pop-up ads bursts onto my computer screen, I become repelled by the message rather than attracted to it.
You know what I do remember? I remember stories I’ve heard on the news. I remember articles I’ve read in magazines and newspapers as well as those published on the Internet.
Bottom line: Some companies are actually spending a fortune in advertising that actually makes make me mad and intentionally ignore them.
By comparison: Other media-savvy companies are actually NOT spending a bunch of money to make me aware of and interested in them and what they do.
Why are some companies paying for advertising that gets ignored (or repels potential customers) while others are getting media coverage that people pay attention to FOR FREE? That's easy...they do not know the public relations tips and techniques contained in my self-study training course!
Your investment is handled SECURELY using PayPal. You do not need a PayPal account and most major credit cards are accepted.
Admittedly, this whole process would be a lot easier if you were reading an article about this program instead. However, since my program tells you how NOT to spend advertising dollars in the very same publications I would need to publish my story, I’m limited in ways that you aren’t.
Think my tax deductible investment of only $99 (shipping is free) is too high?
Frankly, I'm tempted to charge more, especially since I'm willing to take all the financial risk. (See the 100% money-back guarantee below).
As compared to what?
PR Professionals - (if they’re any good) are going to cost you $100 to $250 per hour. (Most will only agree to do your work for you. Good luck getting them to put themselves out of work by teaching you how to get free publicity by doing it yourself!)
Advertising - Go ahead...spend even bigger bucks (again and again and again), and hopefully your message can compete with those of your competitors.
Doing nothing - This is the most expensive option of all if your business is capable of producing a profit and/or your cause is worthy. The OPPORTUNITY COST of all the lost revenue, momentum, and goodwill toward you and your cause because you stayed in the shadows and never made it to the spotlight could be devastating.
If this program was any more inexpensive, then everybody could afford it and you would lose a TREMENDOUS advantage!
Get this...
This was a pain in the neck for me to put together and it took a bunch of time.
I put together samples of actual news releases (that earned free media coverage and publicity) as well as step-by-step instructions in a workbook. I recorded and duplicated CDs. I had to review years of notes and recall painful memories of dumb mistakes I made (that I had otherwise tried to blot out of my memory). I had to pay proofreaders, build a website, set up online payment systems, print up workbooks, and warehouse this stuff.
I endured all the hassles and headaches for several reasons:
First...Over the years, I’ve grown tired of well-meaning friends and relatives wearing me out with the same questions about how I used PR strategies to get on the front pages of the Milwaukee Journal Sentinel, the St. Louis Post Dispatch and so many TV and radio shows across the country. I’m sick of having to repeat the same answers about stuff as simple as how to write, target, or distribute a news release. Now I can get them all off my back by telling them to buy the training program.
Second...If you buy this program for $99 (instead of the normal price of $149) and do what it teaches you to do, YOUR friends and relatives will wear YOU out, too, with all the questions about how you got all YOUR free media attention and publicity. To protect your own sanity...I would hope that you would send them back to my website so they can get their own.
Finally...People have gone out of their way to teach me things that have made my life and businesses better. I feel an obligation to share what I know in an effort to help others. Sounds sappy...I know...but it's true.
My last-ditch effort...
a ZERO RISK,
100% Money-Back Guarantee!
100% Money-Back Guarantee!
PROVE TO ME THAT I'M WRONG AND YOU CAN'T DO IT! (I dare you!)
If you don't think the ideas, strategies, and instruction I provide are worth what I'm charging, then let me know and I'll gladly refund your purchase price WITHOUT QUESTIONS or HASSLES for a full year after the purchase date. You can even KEEP the program.
YOU BE THE JUDGE.
I TRUST YOU.
I TRUST YOU.
Requests for refunds (if it ever happens) can be sent to the following address:
Mason Duchatschek
P.O. Box 159
Fenton, MO 63026
mason@shadowtospotlight.com
Your investment is handled SECURELY using PayPal. You do not need a PayPal account and most major credit cards are accepted.
Limited time only:
"BUY NOW" SPECIAL BONUS OFFER!
"BUY NOW" SPECIAL BONUS OFFER!
While supplies last, I'll enclose an autographed copy of my book "Sales Utopia: How to Get the Right People, Doing the Right Things Enough Times" as a special gift.
If you'd like to know more about it, it's available for sale at Amazon.com and here's a link if you want to check it out.
Don't delay and get your autographed, bonus copy of my book today!
Need a speaker?
If you wish to have me, Mason Duchatschek as a speaker at your next conference or corporate event, call 314-414-8845.
Speaking fees:
$7,500 plus travel and lodging expenses.
* Free or reduced fees may be made available on a case-by-case basis for nonprofit groups and organizations promoting worthwhile causes.
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